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How-To-Use-Google-Trends
Google Trens

- You Can Use Google Trends To Know However Often People Are Looking For Bound Terms Or Topics On Google.
- Google Trends Permits You To Customize Search Information By Region, A Period Of Time, Category, And Kind Of Search.
- You Can Additionally Compare Search Terms Against Each Other To Check How Every Fare Among Totally Different Audiences, As Well As Access-Related Queries That People Tend To Search For The Specified Term. 
- Google Trends Is An Efficient Way To Gauge The Recognition Of Bound Terms And Topics Among A Targeted Audience In Terms Of Search Frequency.
- Visit Business Insider's Homepage For More Stories.

Have You Ever Wondered How Something Became Viral On Social Media? Or Whether Or Not People In Your State Are Literally Excited Concerning The Most Recent iPhone?

Google Trends Permits You To Search, Track, And Compare Google Search Terms And Topics Over An Amount Of Your Time And By Location.

It Can Be Particularly Useful For Business Owners Who Are Interested In Learning More About How Their Brand And Business Fare Among A Targeted Audience – In Terms Of How Usually They Look For It And When It Hits Peak Popularity.

Google Trends Is Helpful For Content Creators And Product Developers, Too, Since You Can Easily Access When Certain Terms Are The Most Popular. This Includes Seasonal Trends (For Example, "Christmas Presents For Mom" Ticks Up In November And December In The United States).

From The Outside, Google Trends Can Seem A Little Tricky — So Let's Break It Down.

How To Use Google Trends To Go Looking For A Term


1 - First, Go To https://trends.google.com And Type Within The Search Term You Wish To Look At Or Start With An Associate Example.

Type In Your Inquiry Term On The Google Trends Homepage.

2 - Specify Your Search Term — This Is Important If Your Company Or Product Has A More General Name, Like Apple, So Be Sure To Select "Apple Technology Company" – Not The Fruit.


3 - Google Trends Will Then Generate A Series Of Charts Based On Your Search Term, Which We'll Break Down Below.


How To Customize A Google Trends Search



1. To Customize Your Google Trends Search, Initial Look For A Term Or Topic — Here, As An Example, Exploitation Apple.

2. To Customize The "Interest Over Time" Chart For Your Search Term, Use The Four Drop-Down Menus To See More Specific Metrics For The Region, Time Period, Category, And The Type Of Search (These Embrace Web, Image, News, Google Shopping, And Youtube Searches).

Customize Your Search With The Dropdown Menus.

3. For This Example, We Decided To See How Often Apple Was Searched On Google News Over The Last 30 Days In The United States In All Categories.



The Customized Chart Will Change Every Time A Different Variant Is Chosen.

What We See Above Is A Peak On August 18, 2019, A Few Days After Apple's CEO Tim Cook Met With President Donald Trump To Talk Tariffs.


Below The "Interest Over Time" Graph Is An "Interest By Subregion" Graph — Where You Can Specify Where In The Country (Metro, City, Or Subregion) The Search Was The Most Popular.

Customize The Subregion Graph By Using The Drop-Down Menu On The Right.

How To Interpret What Every Graph On Google Trends Means That Once You've Searched A Term Or Topic And Customized Some Of Its Variants, Understanding What The Peaks (Represented With A 100 On The Graph) And Plateaus Actually Mean Can Be Confusing.

- Here's How Google Describes It:

⚫ -  "Each Information Is Split By The Total Searches Of The Geography And Time Range It Represents To Check Relative Popularity. Otherwise, Places With The Most Search Volume Would Perpetually Be Graded Highest."

⚫ - "The Resulting Numbers Are Then Scaled On A Range Of 0 To 100 Based On A Topic's Proportion To All Searches On All Topics."

⚫ - "Various Areas That Show A Similar Interest For A Term Don't Generally Have A Similar Absolute Search Volume."

The Example, We Used Above With Apple, This Would Mean That On August 18, Apple Was One Of The Most Popular Search Terms When Compared To Every Other Topic, For Those Searching On Google News In The United State.

A Zero-Rating, However, Wouldn't Mean That No One Searched For Apple, But Only A Small Number Compared To The Peaks.

The Way To Compare Search Terms On Google Trends


1. To Compare Search Terms, Click On Compare And Sort In Your Terms Or Topics.



2. For This Example, We Will Compare Apple With Facebook And Samsung, Adding Each By Clicking On The "+" Icon.



You Can Additionally Compare Search Terms In Google Trends.



3. A Series Of Graphs Will Be Generated Below, Which You Can Then Customize With Time Frame, Category, The Region, And Type Of Search.



4. After Searching For A Comparison Between Apple, Facebook, And Samsung In The United States In The Last 30 Days In All Categories On Google News, We Can See That Facebook Beat Out The Bunch In Terms Of Frequency And Volume Of Searches Overall.

How To Use Related Queries On Google Trends


Located At The Lower Side Of Your Google Trends Search Results Could Be A Box Titled "Related Queries" — Here You Will Find The Popular Terms That Often Accompany Or Follow Your Selected Search Term. For Example, People Who Searched For "Apple" Also Searched For "Apple Card" Within The Customized Variants.

People Searching For Apple Are Also Searching For These Related Queries.

Within The Related Queries Box, You Can Click On A Related Search Term Like "Apple Card" To See Its Search Popularity And Compare It To Other Searches.

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